Tuesday, December 30, 2008

Web site promotion should not be unaware of the five key steps

Found online at the click, the website to promote a lot of research data, including a lot of effective promotion methods. Indeed, while the construction of e-commerce 
And enterprise-based website to promote the method, but these promotional methods always million will be separated from their cases. Very often, we do not need it 
Number of promotional strategies, needs only a good site and will be selected to promote the implementation of a more in-depth way to go, so adhere to do so 
Web site on the Internet fame has gradually. Here, the author, after studying the experience of their predecessors and their own experiments to explore step-by-step, summed up e-commerce 
Treasury Web site to promote the building should not be unaware of the five key steps for your reference, are summarized below. 

     I. Analysis 

     Web site analysis ︰ autopsy analysis of their own to find the basis to the site where the problem lies; 

     ︰-to-business e-commerce-targeted e-commerce website positioning, a clear site location; 

     Analysis of e-commerce website ︰ analysis of e-business models, research and e-commerce Web site that matches the model; 

     Industry competitive analysis ︰ industry competition, the industry a comprehensive analysis of the site; 

     Web site development plan analysis of e-commerce website ︰ short-term planning and long-term development strategy for the implementation of feedback analysis. 

     Second, the site diagnosis 

     Site structure diagnosis ︰ site structure is reasonable, whether or not efficient, are convenient, with the user access to the habit; 

     Web page code page diagnosis ︰ streamlined page is clear, the capacity of the suitability of the page, the page color is appropriate; 

     Documents and file name diagnosis ︰ file format, the file name, etc.; 

     Visit ︰ statistical analysis system is installed, antecedents analysis, regional analysis, visitor analysis, keyword analysis, etc.; 

     Promotion Strategy Promotion Strategy diagnosis ︰ site whether it is effective, whether or not backward, whether or not to use promotional strategies, such as composite. 

     Third, marketing analysis 

     Key words analysis ︰ Keywords whether they are appropriate, keyword density is reasonable, etc.; 

     Search engine log analysis log ︰ what manner the validity of registry information; 

     Correlation Analysis Links ︰ link popularity is high, whether it is the relevance of the larger link; 

     ︰ target market analysis on the target market analysis, research the target market and marketing relationships; 

     Product Analysis ︰ analysis products, selling products, etc.; 

     Marketing Analysis page Page Setup ︰ marketing position, marketing content pages, marketing feeling the first page and so on; 

     Analysis of marketing channels used by ︰ marketing channels, the new marketing channel for how to open up; 

     Follow-up analysis of products and services ︰ follow-up product development, service feedback analysis; 

     Price analysis ︰ prices, reasonable, and so on. 

     Fourth, the integrated optimization 

     Web site architecture optimization ︰ structural optimization, e-commerce optimized operating environment, etc.; 

     Web page optimization ︰ page layout, page design optimization; 

     Navigation design ︰ convenience of navigation, navigation text optimization; 

     Finishing ︰ link on the site to deal with internal and external links; 

     Optimal Design of ︰ labels related to optimize the design label. 

     Fifth, to promote integration 

     Promotion Strategy site traffic flow or ︰ key issues, this process will be used in many network marketing methods;

     External Links Links ︰ strategy to promote the use of;

     Viral marketing strategy ︰ specific need for flexibility in the use of the strategy; 

     ︰ concern other networks to promote change, to develop new means of promotion. 

     The website of the five key steps to promote integration of network marketing, e-commerce website building, website promotion and site planning 
Knowledge, called a key step must know that it is not be overemphasized. To fully understand the five key steps, combined with strong execution, 
In addition, on a regular basis, then waiting for your good, your website will be famous network

No comments: